Most ideas start from an observation. 1 Hotel South Beach was a simple one: the world around us is beautiful and we want to do our best to keep it that way. We want to make an impact by re-inventing the industry standard for socially responsible hospitality. So we’re bringing together innovators, entrepreneurs, and our guests to help us build initiatives and address real problems. We aren’t just focused on making our hotels better, we want to make the world better. We aspire for 1 to be a platform to spark conversations that transform our industry. Join us as we bring hospitality forward.